Year 10 Trip to Cadbury World
On 1st February a group of 30 Year 10 pupils eagerly set off for Cadbury World, Bournville. As part of their GCSE Business studies course, they had to examine Cadbury World’s marketing strategy, ie the product, place, prices and promotional methods. This involved a tour of the chocolate factory and tasting fresh melted chocolate, as well as an educational talk.
